What is a fitting room worth to you?
Your traffic, your conversion rate, your returns. Every assumption underneath is a slider, including ours — so you can argue with the answer rather than take it.
The last two default to figures published by vendors in this category — they are not GenFashion measurements, and nothing here is a warranty. They are sliders on purpose: move them to numbers you would actually defend, and the estimate moves with you.
An estimate from the numbers above, not a forecast. Your catalogue, photography and traffic mix all move it.
How the number is built.
No hidden coefficients. Four steps, in the order they run.
- 01Who is affected
Only the shoppers who actually open the fitting room. The rest of your traffic converts exactly as it does today — no lift is applied to them.
- 02Extra orders
That group's conversion rate is raised by the lift you set. The difference against their untouched rate is the extra orders.
- 03Returns avoided
Measured against the same order count, not your starting one. More orders produce more returns in absolute terms, and comparing to the old total would let extra sales pose as a returns saving.
- 04The bill
Your try-on volume is priced across every plan, including overage, and the cheapest is picked. A larger plan often wins once overage is counted.
The two try-on assumptions default to figures published by vendors in this category. They are directional, not warranted, and not measurements of GenFashion. If you want a number grounded in your own catalogue instead, book a demo and we will run your products live, or start on the free plan and measure it in the dashboard.