Virtual try-on for denim

Rise, cut and wash read completely differently on a real body

Three variables that a flat-lay collapses into one photograph, on the category with some of the highest return rates in fashion.

Denim has a vocabulary problem. Mid-rise, high-rise, straight, tapered, relaxed — the words are precise and they mean nothing to most shoppers until they see the garment on a body. Two pairs described identically can sit completely differently on the same person.

What the try-on shows

Where the waistband actually lands on the shopper, how the leg falls from the hip, what the wash looks like at their scale. Rise in particular is a body-relative property: "high-rise" is a fact about a garment and a question about a person.

Be careful what you claim

Denim is the category where the temptation to over-promise is strongest, and it is the wrong one to give in to. The result is a generated image. It is not evidence that a size 30 fits, and a shopper who reads it as such and orders wrong has had a worse experience than if you had shown them nothing.

Say what it is on the page: a look, not a fitting. It reduces the "this isn't the shape I thought" return. It does not reduce the "wrong size" one, and no image model does.

Getting good results

Full-length photographs, again — the whole point is where the hem lands, and a photo cropped at the thigh cannot show it. A straight-on standing pose reads better than a seated or three-quarter one.

Wash and distressing are pattern detail, and pattern detail is the first thing to soften. A solid indigo reproduces more faithfully than a heavily distressed vintage wash with specific whiskering. If your range is built on distinctive washes, keep the product photograph prominent.

Questions

Will it get the wash right?

Broadly, not exactly. Overall tone and contrast come through; specific whiskering, fades and repair detail are approximate. Treat it as silhouette-accurate and pattern-approximate.

Can shoppers try jeans with a top from my catalogue?

Yes — build the outfit from up to six catalogue products and it generates in one pass for one credit. For denim this is worth doing, because a pair of jeans on its own is an odd image.

Does it handle different body types?

It generates from the photograph it is given, so it reflects the body in that photograph. We have not measured accuracy across body types, and we are not going to claim a result we have not measured. See [plus-size](/for/plus-size) for the longer version of that answer.

What does one try-on cost?

One credit, whatever the garment count. Packs and rates are on the [pricing page](/pricing).

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